Color of the Year: Viva Magenta

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 Color of the Year: Viva Magenta




Vibrant colors have the ability to evoke wonder, deep emotion, and completely capture our attention. In the world of design, the influencer of color trends, and the leading color matching brand is Pantone. Pantone is a renowned color company that is a pioneer in the way we communicate and identify colors which affects all industries from fashion and graphic design to production development. Annually, Pantone chooses a Color of the Year; for 2023 it’s Viva Magenta! 


Viva Magenta is a strong shade of pink with a pop of purple mixed together, perfect for the bold and creative person who seeks to express their individuality at all times. This is a confident color that captured our attention immediately and we thought, how can we use this? By finding Viva Magenta book covers and igniting the urge to read them all! 



We hope you’ll like our list: 


  1. The Heart Principle by Helen Hoang

  2. The Vibrant Years by Sonali Dev

  3. Eight Hundred Grapes by Laura Dave

  4. Just Another Love Song by Kerry Winfrey

  5. We Keep the Dead Close by Becky Cooper

  6. Afterparties by Anthony Veasna So

  7. The Last Party by Clare Mackintosh

  8. Half-Blown Rose by Leesa Cross-Smith

  9. City of Girls by Elizabeth Gilbert 

  10. Wayward by Dana Spiotta 

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